Zooming Out: The First Challenge of a Growing Team

Matt Schellhas
11 min readJan 17, 2022

I would find it funny if it didn’t keep biting me in the ass.

As a group of people grows, it invariably runs into the problem where the amount of stuff going on surpasses any one person’s ability to keep up with it all. That group size limit varies of course depending on how much is going on, how many of those things are outside of someone’s expertise, and the capabilities of the person trying to grasp it all — but is near 10 for most people.

At that point, people are faced with three options. The first is simply to try harder. You’ll see this in inexperienced founders and folks with certain compulsions. They need to know everything is going on and will prioritize that over pretty much anything else. Work gets deprioritized, home life gets deprioritized, and soon they find themselves spending almost all of their day rushing about just to satisfy that need to know all of the things. We’re going to ignore this quick and easy recipe for burnout.

The other two options are two sides of a coin. In order to scale, people need to reduce the amount of incoming information. One approach, which we’ll call fuzzy reality turns down the fidelity of that information. You still learn about all of the things going on, but not with the depth or precision that you could have when the group was small. The second approach turns the nob in the other direction. The clear approximation approach leaves the fidelity high, but reduces the amount of incoming information by limiting the things you…

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